Our core vision for a more digital future is improving the lives of our consumers, people, & the world around us. We are committed to making a positive impact through our various CSR initiatives, which contribute toward protecting the environment, uplifting communities, & fighting against climate change.
We pride ourselves on building lasting relationships within the communities we serve. In 2020, we invested AED 21.65m in UAE’s Community Development Initiatives, including social welfare & education programmes.